What material is used for billboards?
The billboards are made of a highly engineered vinyl to withstand the harsh environments in which they hang. These advertising vinyls are made of UV-protected and water resistant vinyl layers that sandwich between them a layer of rip-stop nylon scrim to keep them from tearing.
Why use billboards for advertising?
The great thing about billboards is that they are a form of interruption marketing and cannot be avoided. They compel your viewers to stop what they’re doing and take action. Because the most effective billboards quickly communicate your brand’s message, people can’t help but see your message and take it in.